Difference Between Taboola and Outbrain

Taboola vs Outbrain

Introduction

In the dynamic world of digital advertising, Taboola and Outbrain stand out as two leading platforms for native advertising. Both offer unique advantages for content distribution and ad campaigns, but choosing the right platform depends on specific business needs, target audiences, and budget constraints.

Overview of Taboola

Taboola, founded in 2007, has established itself as a significant player in the content recommendation space. Known for its wide network of publishers, including high-profile sites like MSN, Fox, and NBC News, Taboola provides advertisers with extensive reach across the American market.

Overview of Outbrain

Outbrain, established a year before Taboola in 2006, is recognized for its user-friendly interface and powerful bidding options. It excels in dynamic retargeting and real-time data features, making it an attractive option for advertisers focused on high-volume campaigns and e-commerce.

Key Differences and Considerations

While both platforms share many similarities, there are notable differences in their partner networks, cost-effectiveness, and user interface that can influence an advertiser's decision.

Comparison Table

Statistic	Taboola	Outbrain
Market Cap	$1.43 billion	$0.20 billion
Yearly Revenue	$1.40 billion in 2022	Not available
Number of Publishers	Wide network including MSN, Fox, Business Insider, NBC News, CBS News	Not available
Founded On	2007	2006
Number of Employees	Not available	Not available

Conclusion

Choosing between Taboola and Outbrain hinges on specific advertising needs and preferences. While Taboola offers a broader American reach and may be more cost-effective for some, Outbrain's user-friendly interface and advanced features make it a strong contender for advertisers with specific needs.