Difference Between Taboola and Outbrain
Taboola vs Outbrain Comparison
When it comes to choosing between Taboola and Outbrain for your native advertising needs, the decision largely depends on your specific business goals, target audience, and budget constraints. Both platforms offer robust solutions for content distribution and advertisement, but they each have their own strengths and nuances. Taboola is often highlighted for its expansive network of publishers, making it potentially a better fit if you're targeting an American audience. Outbrain is recognized for its user-friendly interface and powerful bidding options, making it suitable for advertisers looking for a more intuitive experience or those with specific bidding strategy needs. Performance-wise, both platforms have proven effective for various advertisers.
| Statistic | Taboola | Outbrain |
|---|---|---|
| Market Cap | $1.43 billion[1][2] | $0.20 billion[3][4] |
| Yearly Revenue | $1.40 billion in 2022[5] | Not explicitly provided |
| Number of Publishers | Wide network including MSN, Fox, Business Insider, NBC News, CBS News[6] | Not explicitly provided |
| Founded On | 2007 | 2006 |
| Number of Employees | Not available | Not provided |
