Difference Between Taboola and Outbrain
Contents
Taboola vs Outbrain: A Comprehensive Comparison
Introduction
In the dynamic world of digital advertising, Taboola and Outbrain stand out as two leading platforms for native advertising. Both offer unique advantages for content distribution and ad campaigns, but choosing the right platform depends on specific business needs, target audiences, and budget constraints.
Overview of Taboola
Taboola, founded in 2007, has established itself as a significant player in the content recommendation space. Known for its wide network of publishers, including high-profile sites like MSN, Fox, and NBC News, Taboola provides advertisers with extensive reach across the American market.
Overview of Outbrain
Outbrain, established a year before Taboola in 2006, is recognized for its user-friendly interface and powerful bidding options. It excels in dynamic retargeting and real-time data features, making it an attractive option for advertisers focused on high-volume campaigns and e-commerce.
Key Differences and Considerations
While both platforms share many similarities, there are notable differences in their partner networks, cost-effectiveness, and user interface that can influence an advertiser's decision.
Comparison Table
Statistic | Taboola | Outbrain |
---|---|---|
Market Cap | $1.43 billion[1][2] | $0.20 billion[3][4] |
Yearly Revenue | $1.40 billion in 2022[5] | Not available |
Number of Publishers | Wide network including MSN, Fox, Business Insider, NBC News, CBS News[6] | Not available |
Founded On | 2007 | 2006 |
Number of Employees | Not available | Not available |
Conclusion
Choosing between Taboola and Outbrain hinges on specific advertising needs and preferences. While Taboola offers a broader American reach and may be more cost-effective for some, Outbrain's user-friendly interface and advanced features make it a strong contender for advertisers with specific needs.[7]
References
- ↑ Taboola.com Ltd. (TBLA) Stock Price, News, Quote & History - Yahoo Finance
- ↑ Taboola.com (TBLA) Market Cap & Net Worth - Stock Analysis
- ↑ Outbrain Inc. (OB) Stock Price, News, Quote & History - Yahoo Finance
- ↑ Outbrain (OB) - Market capitalization - CompaniesMarketCap.com
- ↑ Taboola.com Ltd. (TBLA) Stock Price, Quote & News - Stock Analysis
- ↑ Taboola vs Outbrain - Which Native Ads Network is Your Best Bet? - Brax
- ↑ Template:Cite news