Difference Between Taboola and Outbrain

Taboola vs Outbrain

Choosing between Taboola and Outbrain for native advertising involves considering various factors such as business goals, target audience, and budget. Both platforms offer comprehensive solutions for content distribution and advertising, but they have their distinct strengths and features.

Taboola

Taboola is known for its wide network of publishers, which includes prominent American sites like MSN, Fox, Business Insider, NBC News, and CBS News. This makes it potentially more suitable for targeting American audiences. Taboola also offers lower minimum daily budgets and CPC rates compared to Outbrain, making it a cost-effective option for those with tighter budget constraints or those new to native advertising.

Outbrain

Outbrain is appreciated for its user-friendly interface and advanced bidding options, catering to advertisers seeking an intuitive experience or specific bidding strategies. Its real-time data features are particularly useful for high-volume campaigns, allowing for trend prediction and strategy adjustments on the fly. Additionally, Outbrain's dynamic retargeting capabilities are robust, making it valuable for e-commerce advertisers.

Performance and Cost

Both platforms have demonstrated effectiveness in various case studies. Taboola has shown significant ROAS in some cases, while Outbrain has been effective in reducing cost per acquisition, as seen with major brands like L’Oréal. In terms of cost, Taboola's CPC rates range widely, whereas Outbrain's average CPC tends to be lower, although specific costs will vary based on factors like country and placement.

Conclusion

The choice between Taboola and Outbrain should be based on specific advertising needs, target demographics, and budget. It may be beneficial to test both platforms and compare their performance relative to campaign goals.

Comparison Table

Statistic	Taboola	Outbrain
Market Cap	$1.43 billion	$0.20 billion
Yearly Revenue	$1.40 billion in 2022	Not available
Number of Publishers	Wide network including MSN, Fox, Business Insider, NBC News, CBS News	Not available
Founded On	2007	2006
Number of Employees	Not available	Not available

Conclusion

Choosing between Taboola and Outbrain hinges on specific advertising needs and preferences. While Taboola offers a broader American reach and may be more cost-effective for some, Outbrain's user-friendly interface and advanced features make it a strong contender for advertisers with specific needs.