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| − | ==Taboola vs Outbrain== | + | ==Taboola vs Outbrain Comparison== |
| − | Choosing between Taboola and Outbrain for native advertising involves considering various factors such as business goals, target audience, and budget. Both platforms offer comprehensive solutions for content distribution and advertising, but they have their distinct strengths and features.
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| − | ===Taboola===
| + | In the world of native advertising platforms, Taboola and Outbrain stand out as leading contenders. Both offer robust solutions for content distribution and advertisement, yet they cater to different needs and preferences. Here's a comparison based on various parameters: |
| − | Taboola is known for its wide network of publishers, which includes prominent American sites like MSN, Fox, Business Insider, NBC News, and CBS News. This makes it potentially more suitable for targeting American audiences. Taboola also offers lower minimum daily budgets and CPC rates compared to Outbrain, making it a cost-effective option for those with tighter budget constraints or those new to native advertising<ref name="brax">[6]</ref>.
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| − | ===Outbrain===
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| − | Outbrain is appreciated for its user-friendly interface and advanced bidding options, catering to advertisers seeking an intuitive experience or specific bidding strategies. Its real-time data features are particularly useful for high-volume campaigns, allowing for trend prediction and strategy adjustments on the fly. Additionally, Outbrain's dynamic retargeting capabilities are robust, making it valuable for e-commerce advertisers<ref name="advertongue">[7]</ref>.
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| − | ===Performance and Cost===
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| − | Both platforms have demonstrated effectiveness in various case studies. Taboola has shown significant ROAS in some cases, while Outbrain has been effective in reducing cost per acquisition, as seen with major brands like L’Oréal<ref name="advertongue" />. In terms of cost, Taboola's CPC rates range widely, whereas Outbrain's average CPC tends to be lower, although specific costs will vary based on factors like country and placement<ref name="advertongue" />.
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| − | ===Conclusion===
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| − | The choice between Taboola and Outbrain should be based on specific advertising needs, target demographics, and budget. It may be beneficial to test both platforms and compare their performance relative to campaign goals<ref name="hevodata">[5]</ref><ref name="brax" /><ref name="advertongue" />.
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| − | == Comparison Table ==
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| | {| class="wikitable" | | {| class="wikitable" |
| | + | |+ Comparison Table of Taboola and Outbrain |
| | ! Statistic | | ! Statistic |
| | ! Taboola | | ! Taboola |
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| | |- | | |- |
| | | Market Cap | | | Market Cap |
| − | | $1.43 billion<ref>[https://finance.yahoo.com/quote/TBLA Taboola.com Ltd. (TBLA) Stock Price, News, Quote & History - Yahoo Finance]</ref><ref>[https://stockanalysis.com/stocks/tbla/market-cap/ Taboola.com (TBLA) Market Cap & Net Worth - Stock Analysis]</ref> | + | | $1.43 billion<ref>{{Cite web|url=https://finance.yahoo.com/quote/TBLA|title=Taboola.com Ltd. (TBLA) Stock Price, News, Quote & History - Yahoo Finance|website=finance.yahoo.com|access-date=2024-02-24}}</ref><ref>{{Cite web|url=https://stockanalysis.com/stocks/tbla/market-cap/|title=Taboola.com (TBLA) Market Cap & Net Worth - Stock Analysis|website=stockanalysis.com|access-date=2024-02-24}}</ref> |
| − | | $0.20 billion<ref>[https://finance.yahoo.com/quote/OB Outbrain Inc. (OB) Stock Price, News, Quote & History - Yahoo Finance]</ref><ref>[https://companiesmarketcap.com/outbrain/marketcap/ Outbrain (OB) - Market capitalization - CompaniesMarketCap.com]</ref> | + | | $0.20 billion<ref>{{Cite web|url=https://finance.yahoo.com/quote/OB|title=Outbrain Inc. (OB) Stock Price, News, Quote & History - Yahoo Finance|website=finance.yahoo.com|access-date=2024-02-24}}</ref><ref>{{Cite web|url=https://companiesmarketcap.com/outbrain/marketcap/|title=Outbrain (OB) - Market capitalization|website=companiesmarketcap.com|access-date=2024-02-24}}</ref> |
| | |- | | |- |
| | | Yearly Revenue | | | Yearly Revenue |
| − | | $1.40 billion in 2022<ref>[https://stockanalysis.com/stocks/tbla/ Taboola.com Ltd. (TBLA) Stock Price, Quote & News - Stock Analysis]</ref> | + | | $1.40 billion in 2022<ref>{{Cite web|url=https://stockanalysis.com/stocks/tbla/|title=Taboola.com Ltd. (TBLA) Stock Price, Quote & News - Stock Analysis|website=stockanalysis.com|access-date=2024-02-24}}</ref> |
| − | | Not available | + | | Not explicitly provided |
| | |- | | |- |
| | | Number of Publishers | | | Number of Publishers |
| − | | Wide network including MSN, Fox, Business Insider, NBC News, CBS News<ref>[https://www.brax.io/blog/taboola-vs-outbrain-which-network-is-your-best-bet Taboola vs Outbrain - Which Native Ads Network is Your Best Bet? - Brax]</ref> | + | | Wide network including MSN, Fox, Business Insider, NBC News, CBS News<ref>{{Cite web|url=https://www.brax.io/blog/taboola-vs-outbrain-which-network-is-your-best-bet|title=Taboola vs Outbrain - Which Native Ads Network is Your Best Bet?|website=brax.io|access-date=2024-02-24}}</ref> |
| − | | Not available | + | | Not explicitly provided |
| | |- | | |- |
| | | Founded On | | | Founded On |
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| | | Number of Employees | | | Number of Employees |
| | | Not available | | | Not available |
| − | | Not available | + | | Not provided |
| − | |-
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| − | | Number of websites in sellers.json
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| − | | 18,424 <ref>[https://https://sellers-json.datacleave.com/domain/taboola.com taboola.com sellers.json history]</ref>
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| − | | 4,923 <ref>[https://sellers-json.datacleave.com/domain/outbrain.com outbrain.com sellers.json history]</ref>
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| | |} | | |} |
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| − | == Conclusion ==
| + | ==References== |
| − | Choosing between Taboola and Outbrain hinges on specific advertising needs and preferences. While Taboola offers a broader American reach and may be more cost-effective for some, Outbrain's user-friendly interface and advanced features make it a strong contender for advertisers with specific needs.
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| − | == References == | |
| | <references /> | | <references /> |
